Blue Essentials

Blue is available in an incredible number of different shades and now we want to give you another: ‘Moonlight’ is a faint light blue with a touch of lavender. We have created a great set for you consisting of the Anna Ultralight Tights and the Trine Sports Bra. These two can be put together for a super nice summer look - but they can also be styled with other blue styles, such as the Maria Bra, Trine Ultralight Tights, Sophy Top, Amaya Crop Tee, Katrine Top or Emma Crop Sweatshirt.

We were once told that blue is the colour most women would choose if they could not choose either black or white. This we believe, because we find that blue harmonises with all eye colours, hair colours and skin tones. That is why we choose to have many different shades of blue in the EYDA shop, ranging all the way from light blue to dark navy.

When shooting this campaign, we were transported in a flashback to elementary school. Because this current pandemic has made us think of movement in a completely different way - and we find that it can open doors for activities you haven’t given much thought since your childhood.
In a gymnasium at an elementary school, we were drawn back in time. Drawn back to the memories of playing "the floor is lava", “ four square”, “hide and seek” and skipping with friends appeared. Activities like skateboarding and rollerblading  were also forgotten favourites of our childhoods. But now during these lockdown periods, it is as if these activities got new life. We love that you can combine these activities with your girlfriends or family, while still getting fresh air.
April 19, 2021 — Maria Lohse